Service design as a Service
Why projects don't get past implementation
and what we can do about it

In the spring of 2015 we did over 60 interviews and shadowed five processes to write a thesis on how Service Designers can get our designs implemented in bigger organisations. Here is the resulting work.
We hope it can help you.

Have fun!

Daniel Søland Jackson ( and
Jane Pernille Landa Hansen (


Full download:

Report and all maps Includes both versions of the report. ZIP, 28MB

Master thesis at the Institute of Design,
AHO 2015